Czech Football Club Cracks Open Beer Can Dugouts
If you’re watching a football (soccer for those stateside) match, you’ll see the coaches and substitutes sitting on the sidelines, often in dugout area that might feature a curved back wall adorned with advertising. Well, Czech football team FC Viktoria Plzeň, who call home one of the most famous beer towns in the world, recently came up with an ingenious way to advertise their sponsor, Gambrinus. Their new dugouts, unveiled this week, are massive beer cans – and pretty great large-scale models of the familiar Gambrinus brand. And the team isn’t skimping – these are the full 12° variety. Doosan Arena’s brand-new seating sections also feature “state of the art” heated leather seats inside their enclosed area, promising toRead more.